SBCOS Moxy Seattle

Moxy is Marriott’s sexy entry in who has hottest hotel in South Lake Union

Dave Farmer Uncategorized

Originally appeared in Puget Sound Business Journal in October, 2017

Construction is wrapping up on an eight-story hotel in the heart of South Lake Union, and the pink accents on the dark exterior subtly suggest whimsy.

This subtleness is sucked out of the air when the hotel general manager, Jerry Stotler, starts talking about the hotel, the West Coast’s first Moxy, and the South Lake Union neighborhood he renamed “Swanktown” a couple years ago.

“I’m kind of known as the mayor,” said Stotler, the gregarious Seattle hospitality industry veteran who holds weekly “town meetings” in the bar of Republic just down the street from the 146- room Moxy.

Set to open in mid-December at 1016 Republican St., Moxy is Marriott International’s new boutique brand for budget-savvy travelers who like to mingle.

“It’s somewhat of an upscale hostel experience,” said Stotler.

Over there, he said pointing to a spot in the lobby, is where the teeter-totter will go. Stotler calls it the first hotel lobby seesaw in the world. When guests, or “fun seekers,” arrive, they’ll be served a Moxy cocktail: Bacardi Dragon Berry run with lime juice, cherry bitters and a splash of red wine served with a paper zebra straw.

These and other touches, along with “furiously fast” Wi-Fi, ooze sexy and smart, and are intended to make Moxy stand out from the slew of other hotels opening in Seattle. Visit Seattle, the region’s tourism group, anticipates 3,000 new hotel rooms over the next few years in anticipation of the $1.6 billion addition to the Washington State Convention Center.

Moxy rooms average 200 square feet. There are no closets and no dressers but hooks where guests hang their clothes and gear. King-size beds sit on a pathway of motion-activated LED lights that guide people to the bathroom in the middle of the night.

In the lobby guests will be able to flip through a vinyl music collection as Instagram feeds from around the world scroll over four 40-inch screens. There will be trivia nights and other events, and grab-and-go food and drink – local juices, Beecher’s Mac & Cheese and Re:public-made breakfast and lunch wraps.

The Seattle Moxy is a franchise developed by Colorado-based Stonebridge Cos., which also is developing a 15-story Residence Inn by Marriott in the nearby Denny Triangle neighborhood.

Stotler, who has 30 years of experience in the hotel industry, was so smitten by the light- hearted, fun character of the Moxy brand that he resigned as general manager of the upscale Hotel Bellevue to take the job. He said it’s as though Marriott “built a brand for me.”


By: Marc Stiles