Originally appeared in Denver Business Journal in September, 2018
Just over two years ago, Cherry Creek North was home to one hotel. Come Wednesday, its fourth upscale lodging facility will open.
But operators of The Jacquard Hotel & Rooftop not only are confident that the 201-room facility will find a niche in Denver’s upscale shopping and dining district, they believe its presence will lift the neighborhood as a whole, sending yet another signal that Cherry Creek is not just a day jaunt for downtown visitors but a visit-worthy location in itself. And the new hotel is working to position itself as the place for a luxury stay there.
“We’re really excited about the future, about the Cherry Creek hotel market,” said Jason Dorfman, general manager of the hotel at 222 Milwaukee St. “Yes, we are competitive. But we are actually working together as GMs and directors of sales and marketing to establish Cherry Creek as a destination.”
The Jacquard is a project of Stonebridge Companies, the Englewood-based hotel management company that operates about 50 hotels nationwide. And it is part of Marriott’s Autograph Collection Hotels, a group of 140 independently branded facilities like The Brown Palace Hotel & Spa that allow visitor both a unique experience and the ability to earn Marriott reward points.
From 2004 to mid-2016, Cherry Creek was nearly the exclusive domain of the 196-room JW Marriott Denver Cherry Creek, the upscale hotel that was the only such facility in the heart of the district. But in August 2016, the 154-room Halcyon — A Hotel in Cherry Creek opened. Then came the 170-room Moxy Denver Cherry Creek in November 2017. And now The Jacquard.
Dorfman said the newest addition hopes to carve out its space as the highest-rate luxury offering in the district, with room rates starting in the high $200s and extending into the $400s. And to achieve that goal, it is offering guests several unique spates of luxury.
Each room will come with a split of champagne, and child-size bathrobes are included for guests with kids. The house car providing complimentary transportation is a Tesla Model X, and suites come standard with a Peloton exercise bike.
The hotel is named after Joseph Marie Jacquard, the Frenchman who invented the automatic loom that made production of patterned fabrics exponentially easier, a nod to the neighborhood’s reputation for chic clothing boutiques. Jacquard operators expect to draw in both overnight guests and temporary visitors with the hotel’s ninth-floor rooftop pool and bar, the Kisbee on the Roof, which Dorfman said will offer “panoramic view from Longs Peak to Pikes Peak.” The rooftop space also can be rented by groups holding meetings or events at the facility.
“It may not be the largest pool, but it’s a great place to have a drink and take in a beautiful view,” he said of the 75-foot lap pool.
The Jacquard also will offer 6,900 square feet of indoor meeting space, complete with floor-to-ceiling natural light and a wrap-around second-floor balcony. And it will have a restaurant, Narrative, that features both modern American dishes and shared plates inspired by worldwide cooking, as well as a wine library with about 100 offerings.
“Guests these days, they want a very unique and customized experience. They want it to be unique, so they can go home and tell a story about it,” Dorfman said. “We really see this hotel and Cherry Creek as the perfect marriage.”
By: Ed Sealover